The Rights Based Approach (RBA) is an approach to development that is supported by the UN as an integral means of conducting sustainable development. It is based on international human rights standards and is directed towards promoting, enforcing and protecting the presence of human rights. The aim of the RBA is to integrate established human rights standards into the discussions, policies, conventions, and processes that address development.

To ensure that rights media is effective in creating change, jhr training activities focus on developing the journalism skills required to produce rights media that incorporates elements of the rights based approach.

	The voices of all involved are offered in the story: Rights media ensures that not only the events, but also the voices of those affected by the events are presented in the story.
	Duty bearers and right violators are held accountable: Rights media ensures that those responsible are asked to speak to the rights violation or abuse.
	Journalists do not discriminate when producing a story: Rights media does not discriminate by valuing one human right over another or group of peoples over another.
	The media can empower the public: Rights media is accessible by the communities of those affected by the issue.
	Stories include sources which link the event to human rights: Rights media ensures that human right stories source human right doctrines relevant to the event and community.