jhr believes that a healthy media sector is a prerequisite for a healthy society. To achieve this we provide the platform for local media practitioners to produce effective Rights Media.

Rights Media is the process of writing, collecting, editing, producing and distributing media that creates societal dialogue on human rights issues.

Rights Media mainstreams human rights content into everyday news stories. For instance, a newspaper could create a section specifically on children's rights, or it could encourage its sports, business or even entertainment reporters to cover the human rights angles hidden within their stories.

Rights Media must be both ethical and objective to be effective. The credibility of the media-practitioners, journalists, news outlets and sources involved is crucial. All sides of rights issues - the good and bad - should be explored.

At its best, Rights Media is what the media should be. It is objective, entertaining, informative and life-changing. It shapes the way people see themselves and the outside world. It appeals to our higher instincts, not our base one.

Rights Media is a necessary and vital component of all international development efforts. Without a thriving local journalism sector, there can be no effective means of communication between citizens and their governments. Good governance and respect for human rights depends on effective media that has the ability to create and inspire real change.