Buried Voices: Changing Tones
A follow up to JHR’s 2013 study, Buried Voices, Buried Voices: Changing Tones examines the frequency and tone of media coverage on Indigenous issues in Ontario Media from June 1, 2013 to May 31, 2016.
The study investigated 319 print and online news outlets in Ontario for all mentions of keywords that would indicate Indigenous story coverage, including: Indigenous, Aboriginal, First Nation(s), Northern Ontario Reserves, Metis and Inuit.
In addition to tracking the actual number of Indigenous stories in each period, tonality of each story was analyzed to determine how journalists are portraying these issues. Further, prominent themes or “spikes” were identified to provide qualitative evidence of the types of stories being told. While JHR set up the parameters of the study, the examination itself was conducted by Infomart, Canada’s leading media monitoring agency.
To read the study click here.